Artist strategy & positioning
Define your goals, strengthen your story and make a plan that fits who you are as an artist.
ARTIST CONSULTING · MUSIC BUSINESS STRATEGY
The music is yours.
Let's build
what comes next.
Your talent got you here. Let's give it direction, a strategy and a plan for the road ahead.
INDEPENDENT THINKING.
REAL-WORLD EXPERIENCE.
CANADA · LATIN AMERICA · EVERYWHERE MUSIC GOESSCROLL TO EXPLORE
01 / THE IDEA
A music career is
a creative journey.
And a business.
You don't have to figure it all out alone. VLM Management helps artists turn big ideas into thoughtful decisions and practical next steps.
Start a conversation02 / HOW I CAN HELP
Clarity for every
stage of the journey.
Whether you're preparing a release, growing an audience or rethinking your direction, we'll focus on what matters most to your project.
Release & campaign planning
Bring your next release to life with a coordinated approach to timing, content, promotion and opportunities.
Audience & community
Understand your listeners, find meaningful ways to reach them and build connections that last.
Music business guidance
Explore your options around the business of music and prepare for more informed conversations with your team and professional advisors.
Mentorship & next steps
Get an experienced perspective, work through challenges and turn your ambitions into a practical path forward.
03 / SELECTED EXPERIENCE
Experience in
the real world.
Different artists. Different challenges. One constant: connecting creative vision with meaningful opportunities.
01 / INTERNATIONAL SHOWCASE
GAIA · VIVE LATINO
Taking the music beyond borders.
Worked with Peruvian rock band GAIA on international opportunities, including its 2014 Vive Latino appearance in Mexico City.
02 / LIVE OPPORTUNITY
KING LOTUS · LIMA
A stadium-sized opportunity.
As manager, helped King Lotus secure and prepare for its opening performance at Justin Bieber's 2017 stadium show in Lima.
03 / GLOBAL COLLABORATION
MAURO FERDINAND · XIAOMI
Where music meets community.
Managed and coordinated work around producer Mauro Ferdinand's participation in Xiaomi's global ‘We Are Together’ project.
04 / ARTIST DEVELOPMENT
SERGI · LATIN AMERICA
Building the next chapter.
Working with Peruvian artist Sergi on a new chapter of release strategy and audience development across Latin America.
A selection of projects from Victor's career. Roles and collaborations vary by project.
04 / THE APPROACH
A conversation can
change your direction.
There is no one-size-fits-all formula. The starting point is understanding your music, your goals and where you are today.
Start with your story
Tell me about your project, your challenges and what you want to accomplish.
Find the focus
Together, we'll identify the priorities and opportunities that deserve your attention.
Move with purpose
Build a practical way forward, informed by your goals and your reality.
05 / THE PERSON BEHIND VLM
MEET YOUR CONSULTANT
Victor
Li Mac Long.
Music business experience, with an educator's perspective.
I've spent more than three decades working with artists across genres and markets, helping connect creative ideas with opportunities in music. My experience spans artist management, international projects, live events, brand collaborations and music business education.
Based in Canada, with roots in Peru and experience throughout Latin America, I bring both a practical and a personal perspective to the work.
30+YEARS IN MUSIC
30+ARTISTS WORKED WITH
2LANGUAGES · EN / ES
07 / LET'S CONNECT
Let's talk about
what's next.
Every artist's journey is different. Tell me where you are and where you want to go.
Tell me about your music or project.