How King Lotus opened for Justin Bieber.
The story behind King Lotus’s unforgettable night at Lima’s Estadio Nacional.
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Ideas for
the road ahead.
Thoughts and practical guidance for artists navigating the creative and business sides of music.
READ / REFLECT / GROW
From the blog.
Ideas to help you make thoughtful decisions at every stage of your journey.
The music markets shaping Latin America.
A guide to the region’s leading recorded music markets and what the numbers mean for artists.
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Can musicians and radio stations do business?
A reflection on dialogue, radio and opportunities for Peru’s music industry—written 13 years ago and still relevant today.
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“I want to be on a playlist” is the new version of “I want to be on MTV”.
A reflection on playlists and the work of building a lasting fanbase.
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How can emerging artists use their “unfair” advantages?
Use the MILES framework to identify strengths, resources and opportunities for your music career.
Read the articleFrom Peru to a global Xiaomi campaign.
Mauro Ferdinand, a global community and the making of “We Are Together.”
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From scroll to stream: how Gen Z and Millennials listen to music.
What recent research reveals about discovery, streaming and building lasting connections with listeners.
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Before your next release, ask these three questions.
A simple starting point for connecting your next song with the audience, goals and plan behind it.
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The work behind the music.
Artist strategyRelease planningAudience developmentThe music business
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